Live Printing Las Vegas with adidas. It is the highest honor to collaborate with adidas and bring live printing inside the retail store flagship store on the Las Vegas Blvd in Nevada. To celebrate the launch of the Alpha Bounce shoe by adidas guests are allowed to design a pair of customized socks when they purchase of the shoe.
We used our wide format dye process printing to create a full bleed knee/mid high socks that are live printed in front of the consumers. Guests select their custom design that are a collaboration from the creative team at adidas. Each image further expressed the branding of the Ultraboost shoe and connected the purchase to the customer. Live printing is so engaging and these Customers were so intrigued by the custom live printing set up.
This live activation consisted of four different product options and as part of an activation that included the launch of the shoe DJ Tina T and our live print and design activation. In the store on that day and he one that purchased the Alpha Bounce you would also receive A pair of custom socks printed live in front of them with the design of their choice.
It’s an amazing honor to us to be able to partner with adidas and manufacture custom socks inside of the flagship retail locations. I love to be able to create these products and see the reactions of people who have items created live in front of them. There is so much thrill and excitement in their eyes as they identify their purchase with this process and have an item become personalized just for you. The adidas staff would walk customers who had purchased the shoes over to our booth and then it was up to our team to engage with the customer and show them our beloved process. Through entertaining and educating the guests and giving them a finish product these customers were so pleased with the overall interactivity.
This was one of seven live print activation that we did for adidas into 2016 and we couldn’t be happier to have such an amazing client believe in bringing interactive marketing to further enhance the customers experience.
A big shout out to happy lucky PDX and priestly production for putting together an amazing activation series. We are so thankful.
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